State Planning Commission
The 30-Year vision for South Australia.
For the South Australia State Planning Commission’s seven Regional Plans, I designed a scalable visual identity system supporting its 30-year vision for housing, jobs, transport, infrastructure and green space.
Centred around a custom brand mark representing the seven regions, the identity balances strategic clarity with flexibility, simplifying complex planning information, maps and infographics for broad community audiences while maintaining alignment with the Commission’s overarching brand. Each region is distinguished through its own hero colour, allowing for individual recognition within a cohesive system applied across print and digital touchpoints.
The Greater Adelaide and Kangaroo Island Regional Plans have launched successfully, with the remaining five regions scheduled to roll out progressively.
Project Scope
Brand Strategy
Visual Identity
Website Design
Publication
Print
Digital
Photography
Sourced by Renewal SA and South Australian Tourism Commission
Agency
Verity
